Post by account_disabled on Dec 26, 2023 22:51:28 GMT -8
“Thai-Danish milk” not afraid of falling sales Overcoming the COVID-19 crisis Moving forward aggressively with online marketing Announcing the market leader in ready-to-drink milk in the "New Normal era" and highlighting the selling point of using raw materials from 100% fresh cow's milk, not mixed with powdered milk. The production and distribution facilities are located in the raw material production areas. The production system meets international standards, is clean, safe, and definitely free from the COVID-19 virus.
Mr. Suchart Chariyalertsak Deputy B2B Email List Director, acting on behalf of the Director of the Dairy Farming Promotion Organization of Thailand (DPO), said that in the crisis with the spread of the COVID-19 virus, DPO has Continuously adjust marketing strategies for Thai-Danish dairy products to be in line with the new way of life (New Normal). After studying consumer behavior, there has been a change in work patterns by turning to working at home instead of having to work in the office. Or you don't have to travel to the department store to be able to order consumer products to your home. There is less contact (Touchless) and the emergence of a cashless society (Cashless).
Therefore, there is a tendency to turn to spend via e-commerce channels (E-commerce) and there is a tendency to increase online purchases accordingly. Therefore, in order to support the new lifestyle that is growing exponentially day by day, DPO has hastened to study promotional activities through the online marketing system in more diverse formats than what already existed. 2 The channels are Lazada (LAZADA) and Shopee (Shopee) to respond to changes in today's consumers to cover more goals, such as selling through delivery channels.
Mr. Suchart Chariyalertsak Deputy B2B Email List Director, acting on behalf of the Director of the Dairy Farming Promotion Organization of Thailand (DPO), said that in the crisis with the spread of the COVID-19 virus, DPO has Continuously adjust marketing strategies for Thai-Danish dairy products to be in line with the new way of life (New Normal). After studying consumer behavior, there has been a change in work patterns by turning to working at home instead of having to work in the office. Or you don't have to travel to the department store to be able to order consumer products to your home. There is less contact (Touchless) and the emergence of a cashless society (Cashless).
Therefore, there is a tendency to turn to spend via e-commerce channels (E-commerce) and there is a tendency to increase online purchases accordingly. Therefore, in order to support the new lifestyle that is growing exponentially day by day, DPO has hastened to study promotional activities through the online marketing system in more diverse formats than what already existed. 2 The channels are Lazada (LAZADA) and Shopee (Shopee) to respond to changes in today's consumers to cover more goals, such as selling through delivery channels.